NYTimes.com sees strong growth after launching new online coverage

Janet Robinson, the CEO of the New York Times Co., talked to analysts and investors on Thursday during a conference call to discuss the company’s third-quarter earnings and she gave a glimpse into the results from the launching of new business coverage areas on its Web site.

Last month, the paper announced a major expansion of its online economics and technology coverage, and a new blog covering business and the environment. Read about it here.

On the Thursday call, Robinson stated, “In the coming months www.nytimes.com will expand its small business, personal technology and your money sections, introduce more journalists, deepen coverage in its deal book franchise, and continue to add new tools and multimedia features.

“In September page views in our business section were up 66% year-over-year. By itself the newly-launched economy section had nearly 4 million page views in September. With the extraordinary events of the financial markets www.nytimes.com had three of its Top 10 days of all time during the week of October 5 and we had three consecutive record-breaking weeks in terms of page views.”

Read the entire transcript here.