NYTimes.com launches small business web site

NYTimes.com today announced Wednesday the launch of Small Business, a new online section dedicated to current news and resources for small business owners, entrepreneurs and general managers.

The new Small Business section includes weekly columns and features from Times journalists and third-party sources, including AllBusiness.com, Inc. Magazine and SmallBusiness.org, as well as a Resource Center guide for readers seeking information on specific topics like management, innovation or legal issues.

“This new section will help small business owners make better decisions, work smarter and keep up with the latest information related to their field and business community,” said Vivian Schiller, senior vice president and general manager, NYTimes.com. “Advertisers have long been asking for ways to reach the small business community, and now we’ve given them a powerful new platform that aggregates all of the great reporting we do in this area as well as carefully selected partner content.”

Online-only columns include:

• Entrepreneurial Edge by James Flanigan, an extension of his monthly column that runs in The Times, as well as a series of his notebook/blog-style items.
• In the Hunt by Brent Bowers, a weekly column that scrutinizes the changing universe of small business and the colorful characters who inhabit it.
• Shifting Careers by Marci Alboher, a weekly column about the way careers are shifting.
• Tool Kit by Paul Brown, an invaluable resource to the small business community, will appear twice monthly. Tool Kit will cover articles, books, blogs, conferences, seminars and podcasts that are essential to the small business community.

Read more here.