NYTimes.com launches enhanced personal finance section

The New York Times Web site has launched Your Money, a personal finance section focusing on topics such as retirement, student loans, mortgages and investment with reporting, analysis and advice from Ron Lieber, Your Money columnist, and Tara Siegel Bernard, personal finance reporter.

The Your Money enhancement is part of The Times’s expansion of its online business coverage that began last summer with a new Economy section, followed by an enhanced Technology section and the introduction of the Economix and Green Inc. blogs.

The Your Money section includes reviews of personal finance products and services, such as credit cards and new bank account offers, and a new Wealth Matters column by Paul Sullivan focusing on the financial planning choices of the well-to-do.

It also has financial tools, including the Comeback Calculator SM, which allows users to input the value of their investments at the peak of their value and then play with the assumptions to see how long it would take to get them back to where they were before last year’s financial chaos.

Two dozen topic pages related to personal finance topics, including taxes, 401k, mutual funds and philanthropy, have been curated by Lieber and other Times journalists to include the most important articles and information on the subjects.

Lieber and Bernard will also be holding weekly pdocasts to discuss the latest in personal finance news and highlights of the upcoming weekend’s Your Money column.

Read more here.