NYTimes hires Apple reporter from Bloomberg

Bloomberg News reporter Katie Benner is joining the New York Times to cover Apple.

Here is business editor Dean Murphy‘s announcement:

She’s covered Wall Street and Silicon Valley. She’s been a magazine writer and a columnist. Early in her career she wrote for Beijing Review, and since last fall, she has been based in San Francisco for Bloomberg View.

Now Katie Benner is coming to The Times, our next Apple beat reporter.

Katie writes a daily newsletter on tech happenings for Bloomberg, as well as regular columns about tech.

Previously, when at the tech blog The Information, Katie was among the first in the tech press to identify a key hedge fund manager pouring money into Silicon Valley start-ups. She also wrote deep dives on up-and-coming companies that are now part of the elite group of Valley start-ups.

Katie brings financial chops to the job, having written about Wall Street for nearly a decade at Fortune magazine, TheStreet and CNNMoney. She also has an eye for the offbeat and unusual. When she lived in Beijing, she wrote about “everything from monks to music,” she says. Not that she hasn’t endured some journalistic drudgery. At another point in her career, she was tasked with listening to Jim Cramer’s radio and television shows and writing synopses. “Yeah, it got a little repetitive.”

Katie grew up in Vermont, studied English at Bowdoin in Maine, and as careful readers of The Times will know, already has a Times byline – a Thursday Styles freelance piece about an artisanal fabric dyer from Brooklyn. We look forward to her finding similarly interesting characters in Silicon Valley, while also bringing to life the biggest and most influential company in the world.

Katie starts next month in San Francisco.