Richard Perez-Pena of the New York Times writes Monday about the impending launch of The Wall Street Journal’s New York edition, noting how it’s just the first salvo at the business newspaper plans to aim at the mainstream paper.
“Men far outnumber women among Journal readers, and many of them see it as a business tool to be read at work rather than at home. Efforts were under way since long before Mr. Murdoch bought the paper in 2007 to attract more women and home subscribers with additions like the Personal Journal and Weekend Journal sections, and a Saturday issue.
“Mr. Murdoch made no secret when buying the paper of his intention to accelerate those efforts and to aim at The Times in particular. The New York section is another step in that direction.”
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