Categories: OLD Media Moves

NYT vs. WSJ on MBAs: You decide

Slate.com media critic Jack Shafer says that a New York Times story that argues that the value of an MBA is not that important in the business world is refuted by a Wall Street Journal story one day later that argues that an MBA is becoming increasingly valuable.

Shafer wrote, “A leavening of weasel-words—many, most, few—in the Times piece creates the illusion of trend. But depending on how you count, the story names relatively few people under 40 who are experiencing the altered ‘career calculus’ promised in the headline. I count between four and six, and that’s not enough data points to illuminate an Excel spreadsheet, let alone justify a business-section feature. Early on, the story declares, ‘As more Americans have become abundantly wealthy, young people are recalculating old assumptions about success,’ but six paragraphs later it undercuts that point by acknowledging that the MBA is more popular than ever, with twice as many of the degrees earned in 2005 than in 1991. This trend is one of those now you see it, now you don’t affairs.

“The Journal story builds a better scaffold to support the weight of its headline. It canvasses the nation to report that an MBA has never been a hotter ticket. The growing demand for MBA graduates combined with plentiful career opportunities have created an environment in which ‘students can afford to turn down even six-figure offers from investment banks.’ If you set the two stories side-by-side and read them literally, the Times holds that ‘many’ bright young things with mere BAs from elite schools have skipped their MBAs to take lucrative offers from the finance industry, while the Journal is saying that the earning potential of an MBA convinces some who have the degree to turn their noses up at investment-bank bids.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • Good find! I had read the NYT article and sent it along to some friends, but now I'm going to be sure to send them the WSJ coverage too.

    It's an interesting topic and I think it can go both ways. The WSJ blog had a good entry expanding that MBAs are only irrelevant for the super rich, who are usually entrepreneurs. However, for just the "normal" rich, an MBA is still a valued asset that leads to the desired tax bracket. I think this debate will continue to rage on for awhile.

    Thanks for bringing the second article to my attention!

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