NYT to expand small biz coverage

New York Times business editor Larry Ingrassia, in response to a reader’s question online, discloses that the paper is getting ready to expand its coverage of small businesses, particularly on its Web site.

Ingrassia writes, “Much of our new coverage will be on NYTimes.com. Next week we plan to launch a new blog devoted to small business, called ‘You’re the Boss.’ A lot of business owners feel as though they have few places they can turn for advice and support, and we think this blog will give them smart ideas about managing their businesses.

“One of the continuing themes will be the challenges, stresses, and rewards of being an entrepreneur. We will also write about the economy from a small business perspective; the politics and policy of small business; and financial advice tailored specifically for business owners. Interestingly, owners, perhaps because they’re a little too comfortable with risk, have a reputation for not being very good at investing their own money.

“We’ve already started running more small business stories on the Web (here’s one that found that complaints about the small-business credit squeeze may be overblown, and here’s one about an unusual new social network for entrepreneurs).

“But the new blog will be the first big step in our effort to re-think our online small-business coverage.”

Read more here.