Media Moves

NYT starts new app blog Thursday

July 7, 2010

The New York Times‘ business section is launching a new blog called AppSmart focused on applications.

In addition, it has revamped its health care business blog Prescripions.

AppSmart, written by Bob Tedeschi, will debut Thursday, July 8, in the paper’s Personal Tech pages and online, with a focus on the ever-expanding universe of downloadable apps for smartphones. Each week’s column will review a category of apps ranging from restaurant locators or word processors to surfing or bird watching. It will replace Tedeschi’s weekly PhoneSmart column.

With the passage of the health care bill, the Prescriptions blog has broadened its territory to follow the business of health care. With this new focus, readers can expect a range of topics, from the implementation of the health care law and its impact on various sectors of the health care industry to essays on developments in the insurance and pharmaceuticals industries, and reader Q-and-A posts on issues of the day.

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.