NYT names new ad/marketing reporter

Tanzina Vega has been named an advertising and marketing reporter at the New York Times business desk.  She replaces Stephanie Clifford, who now covers retail.

Vega has been working at the Times as the web producer for Your Money and a contributor to the Bucks personal finance blog. Before that, she lived in Barcelona, Spain, and was a translator and English teacher. She has also worked at United Business Media where she was a research editor and pioneered a weekly podcast.

Media editor Bruce Headlam wrote in an internal announcement; “Tanzina has worked a lot of desks at The Times and she always looked to do what it took to get a good story. So we’re delighted that Tanzina is joining the Media Desk for a six-month stint covering advertising and marketing. Tanzina will work with Stuart Elliott to cover a business that is in the midst of a massive transformation affecting television, radio, new media and, as we all know too well, newspapers.”

During graduate school, she held internships at WNYC Public Radio and Reuters television. Her multimedia work has been recognized by the National Press Photographers Association and has been featured by the New York Public Library and on “Brian Lehrer Live,” the public television show. A native of the Lower East Side, Vega has an undergraduate degree from the State University of New York at Stony Brook and a graduate degree from the City University of New York Graduate School of Journalism.

She’ll be focusing on digital coverage and trend pieces, and will be writing ad columns as well. She officially starts in August.