NYT continues to eschew CNBC explanation

TALKING BIZ NEWS EXCLUSIVE

In late September, Talking Biz News wrote about how the New York Times was not notifying its readers of its relationship with CNBC when it wrote about the business news network.

Our analysis discovered that since the content sharing agreement with CNBC was announced on Jan. 7, 2008, the Times has run 389 articles mentioning CNBC. Of those, there were 42 that were either about or significantly mentioned CNBC. Of those, 35 stories did not disclose the paper’s relationship with CNBC.

Business editor Larry Ingrassia explained at that time that the paper would only include the relationship in a story if it was necessary to the reader’s understanding, such as if it was reporting about the competition between CNBC and Fox Business.

Since that time, however, the Times has written at least two stories that make mention of CNBC and Fox Business without mentioning the business deal between the Times and CNBC.

The most-recent occurred last week, when it wrote about Fox Business hiring Charles Gasparino, who left CNBC to join the two-year-old competitor.

Back in October, the Times also wrote about the CNBC’s documentaries, and the story mentioned how they were criticized by Fox Business Network.