NY Times names Ember its new media reporter

New York Times business editor Dean Murphy and media editor Bill Brink sent out the following announcement on Friday:

We’re pleased to announce that Sydney Ember will begin covering print and digital media companies.

Sydney has covered advertising since last spring, after moving to the media desk from her role writing the DealBook newsletter. In just the past few weeks, her attention-grabbing pieces have included one on women advertising executives facing discrimination and the difficulties Madison Avenue has in attracting young talent.

Sydney’s move creates an opening for a reporter interested in taking on the dynamic and complex world of advertising and marketing.

The advertising beat is an exciting one at the cutting-edge of the convergence of media and technology. Candidates should be nimble in tracking an industry undergoing continuous disruption, creative in translating sometimes mind-numbing metrics, and comfortable in challenging basic assumptions and vested interests.

This reporter will have a mandate to re-imagine the way we cover the industry visually and otherwise, with a stepped-up focus on the technology that’s changing the industry and the consumer behaviors shaping it. Stories will chronicle the dramatic shift of ad dollars to mobile and social, as well as the transformation of players from the traditional advertising world.

Internal candidates interested in the position should contact Dean Murphy or Bill Brink.