OLD Media Moves

NY Times is putting Wirecutter behind a paywall

The New York Times is putting its consumer product and technology site Wirecutter behind a paywall costing $40 a year, reports Patience Haggin of The Wall Street Journal.

Haggin reports, “At launch, readers will get 10 free Wirecutter articles a month before being asked to pay for a subscription. Only a small proportion of Wirecutter’s readership currently reads more than 10 articles a month, said Linda Li, Wirecutter’s general manager. A small percentage of users visit the site more than 50 times a month. Ms. Li said the site will experiment with the free-article threshold.

“The Times will make some Wirecutter articles free periodically ‘if they provide strong public service,’ said a Times spokeswoman. For instance, Wirecutter’s coverage of air purifiers will be in front of the paywall when the subscription product launches amid the wildfires in the western U.S., the spokeswoman said.

“Up until now, Wirecutter has generated revenue primarily through affiliate partnerships with online sellers, including Amazon.com Inc. When a consumer follows a link on the site to purchase a product, Wirecutter receives a commission on the sale. Those affiliate relationships will continue, providing a way to monetize nonsubscribers.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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