Richard Perez-Pena of the New York Times reports that the Times, unlike other metro dailies, plans to fold its sports and metro sections into other sections of the paper, but keep its standalone business section.
“The Sports report will go into the section that begins with Business Day, on Tuesdays through Fridays, while Sports will remain a separate section on weekends and on Mondays.
“Combining sections, which will take effect on Monday, Oct. 6, will not reduce the number of pages devoted to the Metro and Sports reports, the executives said.
“It will take away some of the prominence of a stand-alone section, the editors concede, but they argue that the physical arrangement of the paper matters less in an age when a growing proportion of its audience is online. While they said that there was some concern that putting New York-centric reporting deep inside other sections would suggest that the paper was losing interest in local news and local readers, research showed that readers care more about the content than its placement.”
Read more here.
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Did someone count clicks to determine which content areas are the most read, and thus 'deserve' stand-alone sections in the printed paper? Does online circ. research, to blend old school terms with new, hold away here?
Back in the day, it wasn't really clear which sections were most popular, or even how to determine that. Who knew what happened when that plastic-bagged paper hit the driveway.
Now that quantitative metrics are available, it would be nice to know what they show. This gets to the core of what we do - 'what do people actually read when they pick up the paper?'
I wonder if the same decision would have been made is the Bancrofts still owned the Journal.