Thomas Anderson, associate editor of Kiplinger’s Personal Finance, assesses Fox Business Network‘s strategy for competing against CNBC in the January issue.
Anderson wrote, “Don’t expect Fox Business to revolutionize the format. On weekends, it’s the same old infomercials for get-rich-quick schemes and other junk you find on CNBC. ‘We decided we couldn’t boil the ocean,’ says Kevin Magee, executive vice-president at Fox Business. ‘So we attacked Monday through Friday first.’
“Yet watching Fox Business reveals at least one gem: The Dave Ramsey Show. Ramsey, already a popular author and radio-show host, prods his viewers to shed their debts and save more.
“And Fox Business has a better stock ticker than its competitors. The ticker identifies the company, stock symbol, share price, gain or loss, and the sector of the economy to which the stock belongs. That makes it more useful than the whirl of data that blazes across the bottom of the screen on CNBC and Bloomberg.
“In time, Fox Business may grow up.”
Read more here.
