Categories: OLD Media Moves

Nightly Business Report loses sponsor

Andrew Hampp of Advertising Age reports Wednesday that “Nightly Business Report” on PBS has lost A.G. Edwards as a sponsor after 20 years because it was bought by Wachovia.

Hampp wrote, “Investment firm Franklin Templeton Investments, San Mateo, Calif., however, has renewed its 17-year sponsorship of the program through 2011.

“Stuart Zuckerman, VP-sales and marketing for ‘Nightly Business Report,’ said the program has traditionally sold four sponsorship slots, as PBS sets aside 60 seconds for sponsorship identification at the beginning and end of each program. Recently, the ad format has become more flexible, allowing marketers to run 30-second spots before or after the show or divide their ad time into two 15-second spots at the program’s bookends.

“Filling the position left open by A.G. Edwards, however, will not be easy for Mr. Zuckerman in the increasingly converged financial-services market; finding another banker that doesn’t have a branch that competes with Franklin Templeton is no small feat. Bank of America, for example, wouldn’t be eligible because it owns private-wealth firm U.S. Trust. ‘All those companies are trying to be all things to many people,’ Mr. Zuckerman said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

10 hours ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

10 hours ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

1 day ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

2 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

3 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

3 days ago