Next “Money Honey” works at a real newspaper

Hamilton Nolan of Gawker writes Monday about Kelly Evans, who works at The Wall Street Journal writing a financial column but also hosts the video show “News Hub” on its website every morning.

Nolan writes, “The next Money Honey—the next Fed Fox, Cash Crush, Leverage Lady, Bonds Girl, Crisis Isis, Jane Dough—will not be some CNBC executive-wooer or blonde Fox newsbot. It will be Kelly Evans, the one who works at a real newspaper, who has a real reporting job, and whose broadcast is not a well-lit, supersmooth studio job, but a (relatively) low-budget, in-house, online video feed that occasionally flickers in and out of clarity. And Kelly Evans will get to reap the benefits. The benefits of her adoring fan base.

“Which are of a few varieties. “WSJ airhead slut Kelly Evans.’ That’s one variety. ‘Hot or Not: WSJ reporter Kelly Evans.’ That’s another variety. And then, of course, the most common variety: unmitigated, unsolicited adoration. Which is… nice?

“There is, for example, the fan group ‘Kelly’s Heroes‘ on the Red Eye website, where one particular user posts every Kelly Evans screenshot he can get his hands on, and another writes “Hello Kelly, from what i have read about you you are very smart, and i can see you are very pretty. no offense intened. i hope to get to know you better. i have a blog on my page about PTSD (post tramatic stress disorder) and i would love for you to look at it and comment.'”

Read more here.