Categories: OLD Media Moves

News Corp. CEO Thomson discusses WSJ

Here are comments News Corp. CEO Robert Thomson made during its earnings conference call Monday about The Wall Street Journal:

Advertising of the Wall Street Journal was down 21% but our circulation revenue rose 6% and the number of paid digital subscribers at The Wall Street Journal crossed the 1 million mark in September.

The transition at the W.S.J. was highlighted by the fact that digital accounted for a record 55% percent of revenues this quarter. Obviously, some of that change is due to the decline in print advertising, but it also reflects the emphasis on broadening the digital subscriber base and the long term strategy of upselling higher yielding specialist products to those subscribers.

Historically, advertising accounted for about half the revenues at Dow Jones, but that ratio is now closer to 1/3.

Read the entire transcript of the call here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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