New York Times relaunches tech blog

The New York Times has relaunched its “Bits” technology blog, which features news and analysis about Silicon Valley, innovation and the people and companies that comprise the tech sector.

“Bits” will be edited by Times tech reporter Saul Hansell and will feature posts from other tech reporters.

In a post Tuesday, Hansell wrote, “Our goal in this blog, Bits, is to tell stories and exchange ideas — with new posts throughout the day, along with commentary from readers.

“John Markoff will be posting on Bits, as will all of our technology writers in New York and Silicon Valley: Katie Hafner, Miguel Helft, Steve Lohr, Michel Marriott, Matt Richtel, and Brad Stone. Damon Darlin, our new technology editor, and David Gallagher, his deputy, will contribute, as will some other reporters, including Barnaby Feder, who has a passion for nanotechnology, and Louise Story, who writes about advertising and marketing with a keen eye for its future online. After covering Internet sites for a decade, I’ve decided to try my hand at building one, as both the editor and a writer for Bits.

“The name Bits may seem a tad retro. Who cares about a single bit when the coin of the technology realm is a terabyte (that’s 8 trillion bits, if you’re counting)? But our name is also an acronym for Business, Innovation, Technology, Society, signaling that our aspirations are broader than a chronicle of the latest gadgets.”

Read more here. “Bits” first launched in January to cover the Consumer Electronics Show in Las Vegas. But before last Tuesday, the most-recent post had been Jan. 12.

The paper also brought back its Circuits page online that focuses on personal technology.