New WSJ. Money magazine to debut this weekend

The Wall Street Journal will debut WSJ. Money, the Journal’s new personal wealth management magazine, this Saturday.

The launch of WSJ. Money, which will appear quarterly in the U.S. edition of WSJ Weekend, adds to the paper’s personal finance and wealth management coverage.

“We’re thrilled to announce the debut issue of WSJ. Money,” said managing editor Gerard Baker in a statement. “While others have scaled back in print, we’ve continued to buck the trend, expanding our offerings in ways unimaginable just five years ago. With WSJ Weekend, Greater New York, Mansion, Review, the recent re-launch of Journal Reports, the highly successful WSJ. Magazine, and now WSJ. Money, we’ve cemented our expertise in creating some of the most widely read and valuable content in the world.”

WSJ. Money takes a long-term approach toward finance and wealth, using the special tools of magazines — compelling storytelling, beautiful photography and memorable voices — to have a conversation about money and wealth with Journal readers.

The magazine leverages the Journal’s global news staff of more than 2,000 journalists, including award-winning columnist Jason Zweig and personal finance columnist Brett Arends.

A range of financial advertisers, including private wealth management, asset management, banks, insurance, financial planning, and luxury autos, are in the first issue.