New WSJ magazine to be distributed around the world

Nat Ives of Advertising Age writes Wednesday that the new Wall Street Journal magazine Pursuits, slated to debut in 2008, will be distributed internationally instead of the originally planned U.S. distribution.

Ives wrote, “In addition to the 800,000 copies planned for Journal subscribers in the United States, Pursuits is expected to be inserted in about 80,000 copies each of the Europe and Asia editions, for a total circulation of 960,000.

“‘Because of the robust advertiser response, we have made the decision to launch Pursuits as a global publication that will appear in all editions of the Journal worldwide,’ the company told employees in a memo from L. Gordon Crovitz, the Journal’s publisher, and Michael F. Rooney, chief revenue officer at the paper’s parent, Dow Jones & Co.

“In an interview, Mr. Rooney seemed unsure why Pursuits was originally conceived for just the U.S. ‘We just started to think about it domestically to begin with,’ he said. ‘We discussed it in the hallways, talking about clients here domestically.'”

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