New sets unveiled at CNBC

Chris Ariens of TVNewser writes about the new main anchor sets that have been rolled out at CNBC.

Ariens writes, “In October, CNBC debuted the Real-Time Exchange: an 8 ft. by 30 ft. High-Definition data display wall capable of exhibiting the entire S&P 500 on a single screen. Then came the 4-D motion analysis system, which enables the anchors to interact with data in a virtual space.

“‘We are always looking to improve upon how we present data to our viewers,’ Steve Fastook, VP of CNBC’s Technical Operations tells TVNewser. ‘Due to the virtual nature of CNBC’s new sets we can quickly integrate new technologies. We are always evaluating and upgrading presentation tools.’

“The new studio has 46 LCD monitors — all 46″ — and 118,000 individual LEDs in light boxes to derive the colors. Fastook says technology allows CNBC to light only the portion of the studios that are being used at a certain time, cutting down the use of energy by more than half.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.