Irin Carmon of Women’s Wear Daily reports that WSJ., the glossy magazine launched by The Wall Street Journal last year, has a new publisher.
“The outgoing publisher, Ellen Asmodeo-Giglio, is being moved to vice president of sales for Weekend Edition and the Luxury sales group, overseeing consumer advertising. In an interview, Wall Street Journal chief revenue officer Michael F. Rooney declined to specify the percentage of the paper’s advertising that falls into that category, but it clearly remains a desired growth sector for the paper.
“‘We’re still relatively new in this category, but it’s really an area where we have the audience — the upscale audience that purchases lots of different consumer products, luxury and otherwise, and [the Journal is] a proven performer,’ Rooney said. He noted that, according to the 2008 Mendelsohn Affluent Head of Household Survey, the Journal had grown its female readership year over year by 4 percent.”
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