New jobs for Bloomberg editors

Three Bloomberg News editors are taking on new responsibilities.

Bret Okeson, (left) who has been a leader of company news in Asia, will be become Top editor in Tokyo, leveraging his Japanese fluency. Japan is the country with the most Bloomberg customers in the region and Okseon will have an essential role increasing Bloomberg News visibility in real time.

Okeson moved to Japan in 2004 from Frankfurt, where he had been a fluent German speaking auto reporter after studying on a Fulbright.

Peter Elstrom, managing editor for U.S. companies, will succeed Okeson, having mastered breaking news and the art of red headlines since joining Bloomberg News from BusinessWeek three years ago.

At BusinessWeek, Elstrom served as assistant managing editor in charge of technology. He will be fulfilling his aspiration to participate in the Asia story while overseeing reporters and editors in Japan, China, India, Korea and Taiwan.

Winnie O’Kelley, who  joined Bloomberg earlier this year from the New York Times, where she was the deputy editor of the Business section, has taken on the role of coordinating and editing enterprise from companies news.

O’Kelley will work with reporters and editors globally to guide high-impact, market moving reporting and channel it to all Bloomberg platforms. O’Kelley specialized in business news for 20 years at The  Times. She played a lead role in coverage of the financial crisis and recession, including the bailouts of Fannie Mae, Freddie Mac and AIG.

She edited a series of articles about tax avoidance — “But Nobody Pays That” — by David Kocieniewski, that was awarded a Pulitzer Prize for 2012. For excellence in business editing, she was the recipient of a Gerald Loeb award, known as the Lawrence Minard award, that year.

Elstrom and O’Kelley will report to Laurie Hays, who is executive editor for company news. Okeson will report to Adrian Kennedy, who is Top regional editor.