New head of CNBC Asia

Satpal Brainch has been named president and managing director of CNBC Asia Pacific, according to a news release.

Brainch, who has been CNBC‘s chief financial officer, continues to report to president Mark Hoffman and will be based at CNBC Asia headquarters in Singapore effective July 6.

“Satpal has done a tremendous job as CNBC’s chief financial officer and been a key player in helping to drive operational excellence at CNBC around the world,” said Hoffman in a statement. “I am confident that Sat’s skills and experience, along with his intimate knowledge of the key attributes of the CNBC brand and the intricacies of all of our products and services around the world is the right combination of talents to continue the tremendous progress we’ve seen at CNBC in Asia.”

Previously, Brainch was based in New York, where he championed growth throughout the business and was a steadfast advocate for thoughtful investment in business news, digital products, long form programming and international efforts. Brainch also worked closely with CNBC’s commercial teams to support cross-regional ad sales, branded content deals and new brand-extending revenue streams. Â

Prior to joining CNBC, Brainch was vice president of financial planning and analysis for the NBCU TV Group, where he supported key initiatives across all NBCU TV platforms including network, cable, studios and distribution. Sat also spent six years in GE corporate finance where he had international roles in Japan, India, Brazil and Spain.

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