Gautam Kumar of the Harvard Crimson writes Friday about the new Web site for the Harvard Business Review.
Kumar writes, “But increasing hits on the Web site — which took over one million unique hits this past October — prompted the publication’s leaders to consider also how that content’s accessibility might be improved, Macht said.
“Among other features, the new site features a navigation bar that distinguishes daily news from more long-term developments in management and business. The design element is to help promote and display greater debate, according to Macht.
“To address the redesign project, HBR hired the help of two design consulting firms, both of which said the layout inhibited the communication of content, Macht said.
“‘Early feedback from faculty members and other readers who’ve glimpsed the issue has been very positive,’ he said. ‘It’s much more dynamic.'”
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