New Forbes CEO on the "content continuum"
Joe Pompeo of Yahoo News caught up with new Forbes CEO Mike Perlis and asked him about the changes going on at the business news magazine led by chief content officer Lewis Dvorkin.
Pompeo writes, “‘What most fascinates me about what Lewis is doing is that he’s opening up the content continuum,’ he said. ‘He is creating a platform that allows for content to be contributed from every inch of the continuum. The transparent approach to marketers participating in that is happening in a lot of places around the media landscape. Lewis is an advocate for that voice as part of this continuum of content.’
“Asked about his personal vision for Forbes and how he might build on the ‘content continuum’ D’Vorkin has established, Perlis demurred.
“‘My approach clearly is going to be to listen to the smart people inside of Forbes, and also to spend a lot of time in the marketplace,’ he said.
“Perlis was also hesitant to say whether Forbes will function principally as a print or a web publication in the future. The magazine has a circulation of roughly 900,000; Forbes.com has lately been averaging between 8 and 9 million unique monthly visitors, according to the web-traffic tracker Compete.”
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