New BW president named

Bloomberg LP named Dow Jones & Co. executive Paul Bascobert as the new president of BusinessWeek magazine on Monday. He will take over on Jan. 4.

He replaces former president Keith Fox, who stayed with McGraw-Hill, the magazine’s former owner.

Bascobert serves as chief marketing officer for the Consumer Media Group at Dow Jones. He is responsible for increasing circulation and creating new revenue opportunities for The Wall Street Journal, Barron’s, WSJ.com, MarketWatch.com and Barrons.com. He is credited with helping the Journal become the newspaper with the most paid circulation in the U.S.

“We are delighted that Paul is joining Bloomberg and look forward to his many contributions,” Bloomberg  chairman Peter T. Grauer said in a statement. “Under his leadership, we expect the business to grow and know that our global customers will be better served through strong alignment between Bloomberg BusinessWeek and our television, online and mobile properties, and the Bloomberg Professional service.”

Prior to his current role, Bascobert served as senior vice president, operations for the Dow Jones Consumer Media Group where he streamlined business practices for all operational aspects of the billion dollar consumer business. In this capacity he also oversaw IT, customer service, manufacturing, and distribution, as well as financial and operational accountability for 17 U.S. printing plants.

Prior to joining Dow Jones in March 2006, Bascobert held leadership positions in operations, sales, and marketing for Exchange Solutions Inc., Braun Consulting and Vertex Partners. He began his career as a systems engineer at General Motors Corp.

Bascobert holds a BS in Electrical Engineering from Kettering University and an MBA in Finance & Marketing from The Wharton School of the University of Pennsylvania.

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