New Bloomberg TV show to feature tech startups

Rip Empson of TechCrunch reports that a new show on Bloomberg Television called “TechStars” will show the process of how new tech companies go from ideas to operating ventures.

Empson writes, “David Tisch, Managing Director of TechStars in NYC and David Cohen, Founder and CEO of TechStars, who are both featured in the show, tell me that viewers can expect a real glimpse into what it’s like to be a TechStars company: ‘Everything is 100 percent real and representative’ of what it’s like to be a part of the incubator.

“TechStars had been approached by several networks looking to do reality-type shows on the incubator, but ultimately chose Bloomberg TV, they said, for the reasons cited above. They wanted it to be an objective, fact-based series that captured the actual essence of what it’s like to be a founder going through an incubator, rather than something that’s over-produced and skewed in favor of dramatization. Bloomberg seemed the right fit.

“Of course, that being said, both Cohen and Tisch assured me that there will be some drama — startup drama, of course. Yes, there will be a few pivots. But, not to overstate: This will hopefully be an ‘objective’ look at what it’s like taking an idea to execution, developing a workable business model, finding users, and discovering the best way to pitch to investors.”

Read more here.