New Bloomberg site design ready

David Kaplan of PaidContent.org has some details about the new Bloomberg News site, which can be previewed here and is much brighter than the forboding black site it currently uses.

Kaplan writes, “Aside from replacing the dark background with a lighter one, the updated site will be sporting the Online Publishers Association pushdown ad unit, a larger display format intended to attract higher CPM ads. While Bloomberg’s business is built on its subscription terminals to financial firms, the new site is part of a plan to widen its appeal to a more general audience of business professionals to help it better compete against the likes of Thomson Reuters and Dow Jones/WSJ.

“The other phases of the redesign will be rolled out over the next few months. In addition to the online magazine-like presentation of news headlines, the new site also promises auto-assist search and more eye-catching videos. The increased profile of its videos is also meant to promote another important part of Bloomberg’s multimedia strategy: that is, building up its business news TV channel to better challenge CNBC.”

Read more here.