Categories: OLD Media Moves

New Bloomberg.com a step in the right direction

Douglas McIntyre, the editor of 24/7WallStreet.com, likes the appearance and features in the newly redesigned Bloomberg.com

McIntyre writes, “The lack of clutter is only one of two strengths of the new Bloomberg.com. The layout of the site does not include an overwhelming amount of numerical data about the stock market indexes – Bloomberg knows that that kind of information is a commodity that runs at all other financial sites. What Bloomberg.com does run in the form of statistics is now in the right rail of the site and does not interrupt the flow of news copy.

“The greatest appeal to the new site is what was always its greatest strength: coverage. Only now it displays the breadth of Bloomberg’s existing news coverage more clearly. Unlike news sites which look like newspapers or magazines transplanted to the Internet, Bloomberg.com is spartan and favors written copy over photos or video. It is clear what the editors think is important because text runs down the center of the site in a series of headlines with brief summaries for each story. Old news is quickly pushed off the page by the most recent information.

“The only real quarrel with the design is that there are so many stories in the main well that valuable sections like ‘Opinion,’ ‘Politics,’ and ‘Economy’ get pushed to the bottom of the page. However, that is a minor blemish in what turned out to be an overwhelmingly successful redesign.”