New Bloomberg Businessweek app gets personal with users

T.J. Raphael of Folio writes about how the new Bloomberg Businessweek application allows readers to go behind the scenes of the stories in the business magazine.

Raphael writes, “App users can see behind the scenes videos about the cover story and its artwork every week from editor Josh Tyrangiel and creative director Richard Turley. Individuals can also hear interview podcasts from columnists like Charlie Rose and Tom Keene.

“The print publication has a rate base of about 900,000. According to Oke Okaro, the Global Head of Consumer Mobile Business for the Bloomberg Multimedia Group, 17 percent of subscribers currently have an iPad, which is a target market of about 153,000 potential app readers. The publication declined to say how many times the app, which was launched April 11, has been downloaded so far.

“‘It’s a very important device for us to be on. We started out from the standpoint of let’s bring our magazine to our audience on a device that they increasingly carry,’ says Okaro. ‘One thing we do know, without a doubt, is that it’s been incredibly well received by our readers and the market place.’

“Print subscribers are able to access a full subscription of the Bloomberg Businessweek iPad app for free if they enter their account number, e-mail address or home mailing address when they log on to the app. Individuals can download a free test issue of the magazine or become a subscriber for $2.99 per month.”

Read more here.