New biz magazine to launch in Massachusetts

BBQ, or Berkshire Business Quarterly, will launch in the last three months of 2007, according to a news release.

The magazine, which will have a circulation of 12,000, expects to draw stories from the region’s retail, financial, education, publishing, marketing, medical/health, legal, culture, manufacturing, and hospitality sectors. The magazine, geared to C-level officers, small business owners and general readers interested in the business scene, will have regular guest columnists, survey the latest in productivity tools and forecast trends.

Seth Rogovoy will assume the role of editor-in-chief of BBQ while retaining his duties as editor-in-chief of Berkshire Living. “I can’t think of anyone I’d rather have at the helm of this launch than Seth, whose magazine-editing skills are incontrovertible, and whose work at Berkshire Living has already garnered us two National City and Regional Magazine Association awards for general excellence in two short years,” said publisher Michael Zivyak.

Rogovoy said he looked forward to the challenge of creating a new forum for profiling the efforts of those who have found ways to succeed in business while living in the Berkshires.

“BBQ will shine a light on those people and businesses whose practices mesh seamlessly with life in the Berkshires, reflecting Berkshire values such as stewardship and sustainability, while at the same time successfully competing in the commercial marketplace,” he said. Rogovoy added that all articles in BBQ will boast “takeaway” lessons shared from other’s experiences as well as useful information that can be applied to the largest companies as well as to the smallest neighborhood moms and pops.

Also joining the BBQ team is Berkshire Living creative director Laura Morris, formerly the award-winning creative director of Business 2.0 Magazine.

Read more here.