New biz mag launching in St. Louis

Anthem Publishing, which publishes other business publications in the Midwest, is launching glossy magazine St. Louis CEO next week.

Scott Macintosh, an editor at Anthem, says that the first issue will recognize the most powerful CEOs in the city and a feature in the first issue offers an analysis of Monsanto’s development of drought resistant crops.

“Former Business First (Louisville, Ky.) editor Rebecca Ray is editing the book,” says Macintosh in an e-mail. “I’ll be offering editorial and production supervision from Kansas City. This publication will bring a fresh and hip new voice to St. Louis. It’s not only for CEOs but anyone who’s interested in St. Louis business or who aspires to lead the executive life.”

Macintosh says that the first issue’s press run is 20,000 copies and will be available at big bookstores such as Borders and Barnes & Noble in the area, as well as the airport.

“As far as advertising, we had enough to put out the first issue,” he said. “It took some work to get the momentum going (St. Louis advertisers, interestingly, had been taking a ‘show me’ first stance), but we expect to hit targets by the second/third book.”

The magazine will feature a mix of business news and features, with a luxury lifestyle component added. It will have high-quality, glossy design.

Anthem is also the publisher of KC Magazine, KC Business, Commercial Journal-Kansas City, and Commercial Journal-St. Louis.