Nevada biz glossy changes name

The Nevada Business Journal, a monthly business magazine, has changed its name, dropping Journal for Magazine, and has undergone a redesign.

Publisher Connie Brennan writes, “And while our mission to inform, connect and engage business leaders throughout the state has not changed, our audience has.  Our readers have climbed the ladder of success and are now top executives throughout Nevada. Â

“We’ve made a concerted effort to reach the state’s decision-makers through refining our distribution list and publishing articles pertinent to top management.  Our strategy has proven successful as recent readership surveys indicate our audience is primarily top Nevada executives.

“In addition to their roles of authority, our survey indicates readers of Nevada Business Magazine are mostly conservative, affluent, educated, and active in their communities.”

Read more here.