OLD Media Moves

NC paper drops stock listings

February 28, 2010

Lee Barnes, the editor of the Hickory Daily Record in North Carolina, writes Sunday about the decision to drop printed stock listings from the paper.

Barnes writes, “Did you notice that we no longer have the stock market listings in our newspaper?

“Judging by reader response, you probably didn’t. We had 30 people call to complain. That’s well under 1 percent of our readers.

“Any regular feature in our paper that attracts less than 1 percent of our readership would be considered a dismal failure, but this decision was different. Those 30 callers were older, loyal readers who don’t have home computers, or prefer not to use them.

“In this electronic age, stocks reports are one of two things that newspapers do poorly. When you pick up your paper in the morning, those stocks listings have already been available for free on the Internet for more than 12 hours.”

Read more here. Disclosure: I have been a trainer on business news coverage for the Hickory Daily Record in the past three months and worked with Barnes at the Tampa Tribune.

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