OLD Media Moves

NBC unit launches work and finance beta site

November 18, 2010

A division of NBC has rolled out a beta site called WorkGoesStrong.com that offer finance and work advice aimed at people between the ages of 45 and 64.

The site is a sister to similar Web portals being operated by Digital Works@NBCU, a division of iVillage Networks. The umbrella site, LifeGoesStrong.com, was launched in May and now averages 1.5 million unique visitors per month. Its verticals also include TechGoesStrong.com, PlayGoesStrong.com, StyleGoesStrong.com, FamilyGoesStrong.com and HealthGoesStrong.com.

The WorkGoesStrong.com site aims to help people to find work with career/job-seeking advice as well as guide them through career changes or retirement issues. The site also assists with money and finance concerns that the demographic is facing.

On the lighter side of these issues, one blogger on the WorkGoesStrong.com site is writing funny, informative essays on what it’s like to be the only 50-something at a company made up almost entirely of 20-somethings. Another writer is contributing personal essays about trying to find a job.

Of the 15 million unemployed Americans, 2.2 million are 55 or over, and nearly half have been unemployed for more than six months.

DISCLOSURE: I am one of the writers for the site.

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