Michael Learmonth of Variety notes Monday that the first day of the Fox Business Network included navel gazing about the launch — as well as commercials from rival CNBC urging viewers to switch channels.
“‘We’re basically launching two channels,’ Fox News boss Roger Ailes told Fortune. ‘We’re launching a cable channel and an Internet channel.’
“Among other innovations was a new take on the stock ticker. Rather than having the ticker signs and share prices scroll by, Fox grouping stocks by sector and then flashed each company in a group individually.
“Throughout the morning, competitor CNBC aired 30-second spots on Fox Business Channel, including one starring business talisman Jack Welch, urging viewers on Time Warner’s cable systems in Gotham to switch to CNBC on channel 15.”
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