NABJ to honor financial journalist Tisdale

The National Association of Black Journalists announced Wednesday that financial journalist Stacey Tisdale will be the recipient of its 2011 Community Service Award.

Tisdale has reported on business and financial issues for more than 15 years. A financial expert, she appears on NBC’s “Today Show” and reports for “Need to Know,” a weekly national broadcast on PBS. Tisdale is also a contributor to WowOWow.com, a website for women.

Tisdale is being honored for what began as a six-year study of financial behavior. She found that social messages from advertisers and the media, stereotypes about race and gender, as well as early role modeling, are among the primary determinants of financial habits.

This methodology serves as the basis for Winning Play$ – a financial education program for high school students. The program won the U.S. Department of Education’s Excellence in Economic Education Award in 2010.

“As journalists, sometimes we see things that stick with us,” said Tisdale in a statement. “I could see what a big crisis financial illiteracy was. I felt a responsibility to use what I saw and make a difference.”

Additionally, Tisdale is nominated for the 2011 NABJ Salute to Excellence National Media Award in the category of Television Long Form reporting for “Benefits in Doubt,” a story she reported as Business Correspondent for PBS WNET’s nationally broadcast newsmagazine show “Need to Know.”

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