Categories: OLD Media Moves

Murdoch plans financial media assault

Kenneth Li of Reuters writes that News Corp. CEO Rupert Murdoch plans to launch international versions of Fox Business Network in the coming years as part of the company’s plans to boost its presence in business journalism.

Li wrote, “His recent $5 billion deal to buy The Wall Street Journal publisher Dow Jones & Co Inc is expected to bolster News Corp’s coverage around the world and Murdoch repeated a commitment to invest in the newspaper and its Web properties.

“‘There’s a real hunger, not just in the United States, but across the globe for financial news with the huge worldwide expansion and globalization of business,’ he said. ‘We are set to become the premier provider of the accurate and credible financial information they demand.’

“Murdoch said he expected to expand digital editions of the Wall Street Journal worldwide and launch new ‘vertical’ sites around specific sectors of interest. He did not elaborate.

“‘Senior management has formulated a long term plan to integrate the unique properties of Dow Jones with our complementary assets and overall corporate and digital strategies,’ Murdoch said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  • Murdoch is really a shrewed businessman -always a step ahead of others looking for newer pastures.
    The world is becoming increasingly digital and hence - his plans for going big time digital is keeping with changing patterns.

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