Murdoch: I want to make WSJ the best in the world

Mark Sweney reports for The Guardian newspaper in London that News Corp. CEO Rupert Murdoch wants to make his new acquisition, The Wall Street Journal, the “best in the world.”

Sweney writes, “Murdoch also said that News Corp’s aim is to increase the share of total revenue coming from digital businesses across the Dow Jones, the parent company of WSJ that it bought in December, from 50% to 75% ‘in a very few years.’

“‘First I want to make the paper the best in the world. We will plough on regardless of economic conditions,’ said Murdoch. He argued that there is a mass demand from those in the ‘top 10%’ income bracket.

“Chernin said that the WSJ was a ‘premium financial brand’ and that ‘billions of people are entering the money classes around the world.’

“Murdoch added that one focus was to increase and improve WSJ’s more specialised paid-for content offering as well as continuing with free access to certain parts of the paper’s website.”

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