Motto magazine bites the dust

Motto magazine, which was started by two former Wall Street Journal reporters and editors, has ended its run after nine issues, writes Tammy Joyner of the Atlanta Constitution.

Joyner wrote, “Motto published nine times during its three years and had a print run of about 70,000. It stopped publishing within the last month.

“‘We worked at it as diligently as we could,’ said co-founder Kevin Salwen. ‘And realized after three years of pushing against market forces, which are increasingly going away from print to other parts of the media world, that we just couldn’t make it work.’

“The magazine profiled celebrities like Robert Redford and corporate heavyweights such as former Bank of America chief Hugh McColl.

“‘It was all about helping people infuse their careers with more meaning, passion and purpose,’ said Salwen, who is working with a consulting firm on environmentally friendly projects.”

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