Categories: OLD Media Moves

Motley Fool launches personal finance site The Ascent

Investing website The Motley Fool has started a personal finance site called The Ascent.

The website provides consumers with reviews on hundreds of financial products and services such as credit cards, savings accounts, mortgages and discount brokers.

“For the last 25 years, The Motley Fool has sought to level the playing field on Wall Street and now helps millions of people successfully invest their money every day,” said Austin Smith, manager of The Ascent, in a statement. “With the creation of The Ascent, The Motley Fool brings its financial expertise, trusted advice, and unbiased analysis to the world of daily personal finance decisions.”

All of the content on The Ascent is free. Motley Fool has three in-house editorial staff dedicated to managing editorial content with the help of roughly half a dozen contract writers.

The Ascent relies on first-person reviews of financial products, so consumers can read about the offer’s pros and cons from someone who has experienced it directly.

Editorial opinions have not been previously reviewed, approved, or endorsed by advertisers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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