Motley Fool launches personal finance site The Ascent

Investing website The Motley Fool has started a personal finance site called The Ascent.

The website provides consumers with reviews on hundreds of financial products and services such as credit cards, savings accounts, mortgages and discount brokers.

“For the last 25 years, The Motley Fool has sought to level the playing field on Wall Street and now helps millions of people successfully invest their money every day,” said Austin Smith, manager of The Ascent, in a statement. “With the creation of The Ascent, The Motley Fool brings its financial expertise, trusted advice, and unbiased analysis to the world of daily personal finance decisions.”

All of the content on The Ascent is free. Motley Fool has three in-house editorial staff dedicated to managing editorial content with the help of roughly half a dozen contract writers.

The Ascent relies on first-person reviews of financial products, so consumers can read about the offer’s pros and cons from someone who has experienced it directly.

Editorial opinions have not been previously reviewed, approved, or endorsed by advertisers.