Categories: OLD Media Moves

Most widely read biz news site is, surprise, Yahoo Finance

Eric Jackson of Forbes.com looks at Compete numbers of traffic on business news sites and discovers that Yahoo Finance still gets more visitors than business news heavyweights such as The Wall Street Journal, CNNMoney and others.

Jackson writes, “And the biggest kahuna when it comes to financial news – at least by visitors — is none another than Yahoo! Finance.

“Below you’ll find the top sites by unique visitors in August and whether or not they’ve seen their numbers increase or decrease compared to the same period last year:

1. Yahoo! Finance – 30 mm uniques, up 21% Y/Y

2. New York Times (the whole paper – not just the Business section – although Dealbook.nytimes.com had 446k uniques) – 15 mm uniques, down 9% Y/Y

3. CNN Money – 11 mm uniques, up 16% Y/Y

4. Forbes – 10 mm uniques, up 17% Y/Y

5. Wall Street Journal – 7.5 mm uniques, down 22% Y/Y

6. Bloomberg – 6 mm uniques, up 10% Y/Y

7. Reuters – 5.5 mm uniques, up 2.6% Y/Y

8. CNBC – 4.3 mm uniques, up 41% Y/Y

9. BusinessWeek.com – 3.6 mm uniques, down 9%

10. MarketWatch – 3.6 mm uniques, down 13% Y/Y

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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