Categories: OLD Media Moves

Mossberg and Swisher: The most powerful tech reporters in Silicon Valley

Jay Yarow of Business Insider interviewed Re/code founders Walt Mossberg and Kara Swisher.

Here is an excerpt:

usiness Insider: What’s the difference between Re/code so far and AllThingsD?

Kara Swisher: A different name.

Walt Mossberg: It’s a little more than that. The big goal for us was to be able to invest and grow on what we had achieved at AllThingsD.com, and you’ll see things will be true at the Code conference. We’ve been able to hire a bunch of people and start areas of coverage, which we really weren’t in a position to do when we were part of a big media company.

The other thing that isn’t visible is we’re building out a business side that is fully focused on our product. At Dow Jones — and I think this would be true at many media companies — you’re kind of mixed in with all the other products on their sales business development, all that kind of stuff. So those are the big differences so far.

KS: I think it’s … I wouldn’t say less serious, because I think our journalists are super-serious, but I think we’re having a little more fun in terms of being varied and the kinds of stories we’re doing. We’re doing different things. We’re approaching stories in different ways that we hadn’t before. The site’s a little more creative in lots of ways and it’s going to continue down that path.

Read more here.
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

    Recent Posts

    Dynamo hires former Business Insider executive editor Harrington

    Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

    18 hours ago

    Bloomberg TV hires Kerubo as desk producer

    Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

    18 hours ago

    Jittery CNBC staff reassured by new boss

    In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

    19 hours ago

    Making business news accessible to a wider audience

    Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

    19 hours ago

    Rest of World hires Lo as China reporter

    Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

    19 hours ago

    Bloomberg rises to No. 7 biz news website

    Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

    20 hours ago