Categories: OLD Media Moves

Mossberg and Swisher: The most powerful tech reporters in Silicon Valley

Jay Yarow of Business Insider interviewed Re/code founders Walt Mossberg and Kara Swisher.

Here is an excerpt:

usiness Insider: What’s the difference between Re/code so far and AllThingsD?

Kara Swisher: A different name.

Walt Mossberg: It’s a little more than that. The big goal for us was to be able to invest and grow on what we had achieved at AllThingsD.com, and you’ll see things will be true at the Code conference. We’ve been able to hire a bunch of people and start areas of coverage, which we really weren’t in a position to do when we were part of a big media company.

The other thing that isn’t visible is we’re building out a business side that is fully focused on our product. At Dow Jones — and I think this would be true at many media companies — you’re kind of mixed in with all the other products on their sales business development, all that kind of stuff. So those are the big differences so far.

KS: I think it’s … I wouldn’t say less serious, because I think our journalists are super-serious, but I think we’re having a little more fun in terms of being varied and the kinds of stories we’re doing. We’re doing different things. We’re approaching stories in different ways that we hadn’t before. The site’s a little more creative in lots of ways and it’s going to continue down that path.

Read more here.
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

    Recent Posts

    BNN Bloomberg anchor Kanwar is departing

    Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

    3 mins ago

    Moody’s promotes Kantrow to editor in chief

    Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

    8 mins ago

    Politico reporter Fieseler departs

    Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

    13 mins ago

    WSJ’s Eisen to write book about the mortgage market

    Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…

    2 hours ago

    Reuters hires Krishnakutty as a news producer

    Reuters has hired Pia Krishnakutty as a news producer. She has been at The Print as a…

    2 hours ago

    Indianapolis Biz Journal seeks a news editor

    The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

    17 hours ago