Jay Yarow of Business Insider interviewed Re/code founders Walt Mossberg and Kara Swisher.
Here is an excerpt:
usiness Insider: What’s the difference between Re/code so far and AllThingsD?
Kara Swisher: A different name.
Walt Mossberg: It’s a little more than that. The big goal for us was to be able to invest and grow on what we had achieved at AllThingsD.com, and you’ll see things will be true at the Code conference. We’ve been able to hire a bunch of people and start areas of coverage, which we really weren’t in a position to do when we were part of a big media company.
The other thing that isn’t visible is we’re building out a business side that is fully focused on our product. At Dow Jones — and I think this would be true at many media companies — you’re kind of mixed in with all the other products on their sales business development, all that kind of stuff. So those are the big differences so far.
KS: I think it’s … I wouldn’t say less serious, because I think our journalists are super-serious, but I think we’re having a little more fun in terms of being varied and the kinds of stories we’re doing. We’re doing different things. We’re approaching stories in different ways that we hadn’t before. The site’s a little more creative in lots of ways and it’s going to continue down that path.
