Morning Consult raises $60 million

Morning Consult, which covers the intersection of policy, politics, Wall Street and business strategy, has raised $60 million in new funding, reports Sara Gilgore of the Washington Business Journal.

Gilgore reports, “Morning Consult’s survey platform performs tens of thousands of interviews daily from a pool of 100 million people in 15 countries. Its software then crunches the numbers to provide data and brand analytics, including consumer confidence data used by groups such as the Federal Reserve Board of Governors during Covid-19.

“The company says its client base comprises more than half of the Fortune 500 across the pharmaceutical, food and beverage, technology and financial services spaces. It’s also working on polling operations with multiple media organizations including the New York Times, in addition to running its own media division and branches focused on economic and brand research. The business has grown revenue more than 100% each year and reports a revenue run rate exceeding $100 million.

“‘Morning Consult’s success to date is evidence of the growing importance of technology and data-driven insights in enterprise decision making,’ David ibnAle, founding and managing partner of Advance Venture Partners, said in a statement.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.