Morning Consult raises $31 million

Morning Consult, which covers the intersection of policy, politics, Wall Street and business strategy, has raised $30 million from investors, reports Katie Roof of Bloomberg News.

Roof reports, “The company raised $31 million in its first institutional investment round since launching in 2014 from a Washington row house. The funding, which also includes capital from Advance Venture Partners, values the company at $306 million, according to a statement.

“Morning Consult tracks U.S. sentiment about the upcoming presidential election, which are often covered by large news outlets. It said on its website that it correctly called the 2016 presidential election within 1% of the final popular vote margin.

“The company also surveys U.S. residents about the government’s coronavirus response and consumer confidence.

“Morning Consult has branched into doing surveys on behalf of corporate clients including International Business Machines Corp., Prudential Financial Inc. and CVS Health Corp. It provides data to help companies analyze their reputation and it said that half of the Fortune 500 companies are clients.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.