Morning Brew has hired Mashable editor in chief Jessica Coen to be its chief content officer, reports Sara Fischer of Axios.
Fischer reports, “A longtime tech editor, Coen will lead the publication’s expansion into new business lines, like events, video, audio and service journalism.
- Morning Brew is planning its first slate of original video series, Coen says. It’s exploring different business models to support video, which could one day include licensing its intellectual property for a streaming series.
- It’s also looking to beef up its podcasting efforts, and focus more on storytelling on social channels and original features.
- Coen says the company will continue to focus on original analysis of business news, but will also try to expand more broadly into guidance-driven service journalism via things like explainers, how-to guides and recommendations.
- ‘Newsletters will always be Morning Brew’s foundational product,’ Coen told Axios, but the company is trying to expand its reach as its audience grows.”
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