More women, international covers coming at Bloomberg Businessweek

Politico Media interviewed new Bloomberg Businessweek editor Ellen Pollock, who took over recently from Josh Tyrangiel.

Here is an excerpt:

POLITICO: You took the reins as editor from Josh Tyrangiel, who you worked closely with during his six years leading the publication. In your nine weeks at the helm, what do you think will be the biggest change at Businessweek under your leadership? What is the Businessweek you lead, compared to the Businessweek Tyrangiel led?

POLLOCK: The breakfast pastries we bring in when we have very long days and weekends have definitely improved since Josh left. I definitely have higher pastry standards.

In general, Josh and I always believed the magazine should constantly be changing, although it would be sort of an evolution. I think we’re going to stick with that. So you’ll see some changes, but again, it will be an evolution. At the end of our first year, I’d bet you’ll see more women on the cover, although don’t hold that to me. I’d also like to do some more international covers. The other day I was talking to a group of students from Yale, and one of them was an economics major. She told me that she and her fellow classmates all read Bloomberg Businessweek. Maybe she was just trying to suck up, but whatever it is, I was thrilled because I think it’s important that we broaden our audience and bring in younger readers, appeal to women readers. I feel like we have to move with our readers and that should be part of our evolution.

Read more here.